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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. LEGO 4002015 Borkum Riffgrund NEW SEALEDTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.LEGO BULK LOT OF 100 NEW MINIFIGURE LEGS TOWN FIGURES CITY MINIFIGS They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Pokemon Center 10 Pcs set Ditto Gengar Vulpix Raichu Jigglypuff Action Figures

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lot Of 4 Mega Bloks Teenage Mutant Ninja Turtles - Eastman & Laird 38 Pcs NIB Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Pokemon Center Original Lapras Poké Plush (Large Size)Doll Gift - 10 1 2 In.

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Yonezawa Diamond Pet Gloria Hardtop Gx Made In Japan
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Ty Beanie Babies 5 Dalmatian Dogs - Dizzy, Rescue, Dottie, Sparky w Misprint
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Electronic Me Reader 8 Book 3+ Toy Boys School Thomas and Friends Library SchoolTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Pokemon Paired Pikachu Celebrations School Uniform Pikachu 6-Inch Plush on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?LEGO Technic 42096 42095 42094 42093 42092 42091 42090 42089 42088 N1 19 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Beyblade Burst [BB-116 Separate] Screw Fox TR 145 W 2 D [Balance] Rare [Right]Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Lego Harry Potter - Super Rare Undurchsichtig Glow Head Voldemort - Graveyard

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Max Factory Musashi Mf-18 Minimum You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 7067 JET-COPTER ENCOUNTER alien conquest LEGO legos set NEW nisb damaged boxYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.New Little Einsteins Ocean Mission Adventure Figures Playset Fisher PriceIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vintage Russian Ussr Soviet Plastic Cheburashka TOY

So how do you create a great customer service experience that puts you on the right side of these statistics?

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