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Magic MTG Serra Angel Spanish 1st Edition Playset Vintage www_MoxBeta_com FBB 4x jcrska1872-MTG Individual Cards

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Hasegawa 1 12 2001 HONDA NSR250 team Telefonica Movistar Honda 2001 WGP250 JapanTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Trumpeter 1 35 01527 German 3.7cm Flak 43 Sd.Kfz.7 2 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Special Hobby HAWK H-75M N O 1 72 Scale Plastic Model Kit SH 72051 UNBUILT

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Modelo Barco Espacio CAZA ESTELAR X-WING red FIVE Star Wars HOT RUEDAS ELITE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Hobby Boss SdKfz 222 Leichter Panzerspahwagen 2cm model 1 35 w interior + PE

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?MAQUETTE CAMION SCANIA R620 SEMI FRIGO OCEAN EXPRESS ITALERI 1 24 3852 NEUF
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1 200 JC WINGS Swissair MD-81 Passenger Airplane Plane Diecast Aircraft Model
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Moebius Models 20013 1 144 Space Odyssey Discovery One 40 SpacecraftTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Magic MTG Serra Angel Spanish 1st Edition Playset Vintage www_MoxBeta_com FBB 4x jcrska1872-MTG Individual Cards

Written by VINTAGE [1956] AURORA JAP ZERO 1 48 + BROOKLYN BONUS ITEMS on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?DRAGON 6069 1 35 GERMAN RAILWAY SCHWERER PLATTFORMWAGEN TYP SSy A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Dark Confidant Foil - MM2 - NM - MTGRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Yu-Gi-Oh English GB-Dark Duel Stories DDS-002 DARK MAGICIAN

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.PARTICULAR MODELO DE EXPOSICIÓN AVIÓN AVIÓN HIERRO ESTILO ANTIGUO You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Karl Benz Figur für 1 18 Norev Mercedes Patent Motorwagen VERY RARE You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Yu-Gi-Oh Dark Magician girl Playmat & Magic Cylinder Official satellite shopIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Herpa British Airways Military Airplane

So how do you create a great customer service experience that puts you on the right side of these statistics?

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